The group confirmed last week it had lodged a notice of intention (NOI) to appoint administrators, adding the move provided a period of protection as it seeks new investment or considers a potential sale.
Keystone, which owns a number of brands including Magic Rock Brewery, Fourpure, Purity and Brew by Numbers, stressed it had not entered administration and continues to operate across all divisions.
Business as usual
Operations across brewing, logistics and supply chain divisions are said to be running as usual, with minimal disruption to on-trade orders and delivery schedules.
The business, which employs around 190 people across its brewery sites, said it had activated full contingency plans to keep operations steady, including strengthened stock forecasting and robust customer service support.
CEO Steve Cox said: “This is a pivotal moment for our business but we are still brewing, still delivering, and we are here to stay.
“The decision to file a notice of intention to appoint administrators was not taken lightly, but it is a responsible and strategic move that allows us to assess the best way forward.
More stable
“The fundamentals of the business remain strong - our teams are committed, our brands are well loved, and our operations are resilient. We are focused on emerging from this process stronger and more stable, ready to serve our customers for many years to come.”
It comes after Keystone received £2m investment from its owner, Breal Group, in June this year.
Earlier this week, Hofmeister, which is distributed by Keystone, and Black Sheep Brewery, which is owned by the group, also released statements assuring business was continuing as usual for the brands despite the NOI.
