Sporting events, Valentines Day, St Patrick’s Day, Mothers Day and industry events helped steady trade in 2025, with a packed calendar ahead for 2026, operators will be hoping for a sizeable uplift over the coming months.
The key booster days for pubs in January, February and March are listed below to help you prepare and draw as many customers in as possible.
January
Tuesday 1 - New Year’s Day
Saturday 3 - PDC World Darts Championships final
Sunday 25 - Burns Night
Monday 26 - Top 50 Gastropubs list reveal
February
Thursday 5 - Six Nations kicks off
Friday 6 - Sunday 22 - Winter Olympics
Sunday 8 - Super Bowl
Sunday 8 - ICC Men’s T20 World Cup begins
Tuesday 10 - Top 50 Cocktail Bars list reveal
Saturday 14 - Valentines Day
Tuesday 17 - Pancake Day
March
Tuesday 3 - Spring Forecast
Wednesday 4 - MA Leaders Conference in London
Sunday 8 - International Women’s Day
Sunday 8 - ICC Men’s T20 World Cup ends
Sunday 8 - Formula 1 season begins
Tuesday 10 - Friday 13 - Cheltenham Festival
Saturday 14 - Six Nations final round
Sunday 15 - Mother’s Day
Tuesday 17 - St Patrick’s Day
Wednesday 25 - Publican Awards
