Hendrick’s unveils first new permanent gin in nine years

Another Hendrick's Gin
New product: Hendrick's releases Another Hendrick's Gin (Hendrick's)

Hendrick’s Gin has announced the launch of Another Hendrick’s, the first new permanent addition to its line up in nine years.

Another Hendrick’s is described as having a vibrant juniper and citrusy aroma with notes of cacao and orange blossom on the palate, infused with rose and cucumber.

Inspired by her love for chocolate and flowers, the new gin has been created by Hendrick’s master distiller Lesley Gracie.

Unusual combination

She described the expression as “the complete opposite” to anything the brand has done for the past 25 years.

“The delectable combination of orange blossom and cacao beans is really rather unusual,” the master distiller said.

“As a spirit with endless possibilities, I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s.

“After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavour, hint of sweetness and lift of freshness that is completely distinctive.”

Powerfully positioned

Another Hendrick’s works well in a classic Gin & Tonic serve, garnished with cucumber, or in a spritz cocktail.

Hendrick’s global brand manager director Nora Torpey added: “Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course.

“The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.”

Hendrick’s Gin & Another Hendrick’s both have an ABV of 41.4% and are available now for an RRP of £33.00 per 70cl bottle.

Another Hendrick’s Spritz

Ingredients:

  • 50ml Another Hendrick’s Gin
  • 50ml Apple juice
  • 50ml Prosecco
  • 75ml soda
  • 1 barspoon cherry liqueur
  • Lemon twist
  • Cocktail cherry
  • 3 Cucumber slices

Method:

  • Combine all ingredients in a large wine glass filled with cubed ice and lightly stir
  • Garnish with 3 cucumber slices, a cocktail cherry and a twist of orange