The sports, entertainment and news broadcaster said Saunders is a well-established leader within Sky Business, with a career that closely reflects the evolution and growth of the division over more than a decade.
He joined Sky in 2012 as strategy & emerging markets director, working within the business segment at a time when the offer was primarily TV and content led, focusing on identifying and unlocking new revenue opportunities.
Since then, Saunders has held a series of senior leadership roles including strategy & commercial director, managing director of Sky Business TV and managing director, Sky Business, TV, mid market & wholesale, before most recently serving as managing director, Sky Business’ CRO. During this period, he has played a key role in expanding Sky Business beyond content into telecoms and connectivity, helping establish it as a significant player in the UK business-to-business (B2B) market.
Scale of opportunity
Commenting on the appointment, Devesh Raj, CEO AI, data & Sky Business, said: “Sky Business has grown significantly over the past decade and continues to be a key growth engine for Sky.
“Damian’s appointment reflects both the scale of the opportunity ahead and the strength of leadership we have within the business. He brings deep experience of our customers, our people and the market, and has been instrumental in shaping Sky Business into what it is today.”
As managing director, Saunders will lead Sky Business through its next phase of growth, building on its expanding portfolio of TV, broadband and connectivity services for businesses of all sizes across the UK.
Excited to step into role
Saunders said: “Sky Business has changed enormously since I joined, and I’m proud to have been part of that journey.
“We’ve grown the business, broadened our offer and built strong, long-term relationships with customers across the UK.
“I’m excited to step into the role of managing director and to continue working with our teams to grow Sky Business and deliver even more value to our customers.”
Sky Business is the B2B division of Sky, a media and entertainment companies, and part of Comcast Corporation.
