The deal includes BrewDog’s brewery, pub, and hotel in Columbus, Ohio, as well as pubs in New Albany and Cleveland, and its site in Las Vegas, Nevada.
It comes after the global lifestyle and consumer packaged goods company’s acquisition of BrewDog’s UK brewing operations and 11 bars for £33m, earlier this month.
Strategic objectives
Tilray has also subsequently taken on the bar and brewer’s Australian business.
Tilray said the latest acquisition supports its strategic objectives of expanding and strengthening its footprint in the US beverage market by expanding its hospitality presence and advancing its ‘regional jewel’ craft strategy, which emphasises the development of strong local craft brands in their primary markets and the cultivation of relationships with regional craft beer consumers.
Discussing the US deal, Tilray Brands’ CEO and chairman Irwin Simon said: “The acquisition of BrewDog’s key US assets strengthens our US beverage platform and advances our regional craft beer strategy across North America.
“BrewDog has built a strong following in Ohio and established a highly visible presence in Las Vegas, including a flagship brewpub located on a premier stretch of the Las Vegas Strip.
Next chapter
“These assets fit squarely within our brewpub model, creating destination led venues that deepen consumer engagement while providing new opportunities to introduce and sell our broader portfolio of Tilray beverage brands.
“Tilray now owns the BrewDog brand and its intellectual property worldwide. This positions us to steward the brand’s next chapter with a unified strategy and a fully integrated North American brewpub footprint designed to support long‑term growth and brand strength.”
Last week it was also reported that Tilray is in talks to rebuy some of BrewDog UK’s shuttered estate, but that any expansion would be focused on smaller scale venues.
- This story originally appeared in The Morning Advertiser’s sister publication MCA here.
