Launching recently at Wembley Stadium, the organisation brought together stakeholders from across the country to mark a significant milestone in the evolution of the nationally-recognised initiative
The newly launched Official Pledge provides a clear and simple way for venues and businesses to formally commit to operating the Ask for Angela scheme correctly and consistently.
Alongside the launch of the pledge, attendees were given a first look at the initiative’s updated branding and new venue-ready assets, designed to improve visibility, clarity and impact across hospitality, events and public spaces.
Sylvia Oates, CEO of Ask for Angela, said: “Today marks an important step forward for Ask for Angela. The Official Pledge gives businesses a clear, practical way to show their commitment to safety, while our refreshed brand and new assets make the scheme more accessible and effective than ever before.
“Our goal has always been simple: to create safer spaces for everyone, and today shows how far collaboration and shared responsibility can take us.”
Praise for initiative
The relaunch and pledge was praised by Dawn Butler, MP for Brent East: “Ask for Angela has become a vital tool in keeping people safe in public spaces. The launch of this Official Pledge strengthens accountability and empowers venues to play an active role in protecting their communities. It’s encouraging to see safety initiatives like this continuing to grow, adapt and lead.”
In addition to the pledge ceremony and brand reveal, Ask for Angela shared its future plans, outlining how the organisation intends to expand its reach, deepen partnerships and support more venues nationwide in the months ahead.
Venues and businesses can join the Ask for Angela Official Pledge by committing to ensure the scheme works in practice by ensuring staff are trained, signage is visible and procedures are in place to support anyone who asks for help.
By signing the pledge, organisations publicly demonstrate their commitment to safer spaces and gain access to official branding, updated assets and ongoing support from the Ask for Angela team.