Fury makes his long-awaited return on Saturday 11 April when he will face Arslanbek Makhmudov – and there’s a great chance for you to capitalise if your site is screening it.
The event, which will be shown by Netflix and available through Sky Business for the on-trade, could lead to an increase in spend, frequency and return visits. And the event includes a full boxing card of fights before the main bout so you can get customers in for a long dwell time too.
Proven revenue driver
Live sport remains a proven revenue driver for the on‑trade. Industry data shows that out‑of‑home sports viewers spend 41% more eating and drinking out each month than non‑sports viewers while customers spend an average of 19% more per visit when watching live sport in pubs and bars (source: CGA BrandTrack).
Meanwhile, almost nine in 10 people said live sport gives them more reasons to visit licensed venues(source: Ipsos OOH viewing panel) and increases the likelihood of return visits (source: CGA BrandTrack).
The partnership between Netflix and Sky Business is the first tie up of the two giants with the day expecting to attract strong demand from sports fans because major football fixtures and golf is taking place too.
Stand-out night
Under the deal, Sky Business holds exclusive commercial rights to screen the boxing event in pubs, bars and hospitality venues, with operators required to hold a valid commercial licence. Residential Netflix subscriptions cannot legally be used for public screenings.
Alongside Fury’s highly anticipated comeback, the undercard features leading British fighters including Conor Benn and Frazer Clarke, culminating in the British heavyweight title bout featuring Jeamie Tshikeva.
Sky Business director of hospitality James Tweddle said: “Fury’s return, a strong undercard and a major British title on the line makes this a stand-out night for all boxing fans – and a major commercial opportunity for venues to drive footfall and boost revenue.”
