The company accelerated its London expansion after a sustained period of strong trading across its 66-site estate, with the group completing 15 acquisitions within just 12 months.
Its strategy of targeted acquisitions, refurbishments and well‑executed new openings has consistently delivered incremental value to the business.
Clear strategy
The judges were impressed with the clear strategy for the business, strong momentum and return on investment.
General managers are empowered to embed their venues within their local communities, supported by comprehensive central functions including training, toolkits, marketing assets, digital support and investment to run their sites effectively day‑to‑day. Each GM also has access to a dedicated Sales Manager to help maximise inbound enquiries and drive pre‑booked sales.
In January 2026, the company reported £23m of site EBITDA, demonstrating the growing strength of its neighbourhood‑led, premium model. December saw like‑for‑like sales rise by 14.5%, with total covers up 40% across the estate.
Expansion plans
As part of its ongoing expansion strategy, the group has already acquired 11 former Antic sites out of administration, five from Brunning & Price along with four additional venues from Albion & East.
The acquisition strategy means that the group is targeting further opportunities across London.
Guest sentiment is closely monitored through Google scores, Reputation.com, Sentiment Search and mystery shopping, achieving a high average score across the estate.
The business has also strengthened its leadership team with the appointment of Chris Hill as managing director in 2023. Hill is the former CEO of New World Trading Company and RedCat Pub Company.
