Lane7 acquires Par 59

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Growing presence: Lane7 acquires Par 59

Lane7 Group has acquired fellow competitive socialising business Par 59 as it looks to grow its presence across the UK.

Bowling and entertainment business Lane7 has reportedly snapped up the mini golf, smart darts and turbo shuffleboard brand, which was launched as a partnership between Elevens Group – co-owned by former football star Gareth Bale and Jamie Humphrys – and DEPOT.

Par 9 currently operates two sites, in Cardiff and Bristol, with the sale said to mark a natural point of transition for the founding partners, who continued to focus on other commercial opportunities.

Following completion of the deal, the Cardiff Par 59 site will close for refurbishment and reopen under the Lane7 brand. The Bristol site will continue to trade as Par 59.

This story was originally published in The Morning Advertiser’s sister publication MCA. Read the full story here.