Major events - particularly the FIFA World Cup - alongside other seasonal sports and beer garden weather are expected to drive significant sales uplifts.
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Historically, occasions such as Father’s Day and bank holiday weekends have delivered strong boosts to trade, with some events generating hundreds, or even thousands, of pounds above average weekly takings per site.
The Morning Advertiser (The MA) has rounded up the key trading dates over the next few months to help operators plan ahead and maximise revenue opportunities across the summer.
May
- Friday 1 - May Day
- Sunday 3 - Miami F1 Grand Prix
- Monday 4 - Bank holiday
- Friday 8 - VE Day commemoration
- Monday 11 - Mental Health Awareness week starts
- Wednesday 13 - World cocktail day
- Saturday 16 - World whisky day
- Saturday 16 - Eurovision Song Contest final
- Friday 22 to Sunday 24 - Birmingham Pride
- Sunday 24 May - Canadian FI Grand Prix
- Monday 25 - Spring Bank Holiday
- Saturday 30 - UEFA Champions League Final
- Saturday 30 - York Pride
June
- Monday 1 - Pride month starts
- Sunday 7 - Monaco F1 Grand Prix
- Wednesday 10 - UKHospitality (UKH) summer conference
- Thursday 11 to Sunday July 19 - FIFA World Cup 2026
- Saturday 13 - World Gin Day
- Sunday 14 - Barcelona F1 Grand Prix
- Monday 15 June - Beer Day Britain
- Tuesday 16 to Saturday 20 - Royal Ascot
- Tuesday 16 - British Institute of Innkeeping (BII) Summer Event & Licensee of the Year (LOYA) crowned
- Wednesday 18 - MA Leaders Club event in Glasgow
- Saturday 20 - Edinburgh Pride
- Sunday 21 - Father’s Day
- Wednesday 24 to Sunday 28 - Glastonbury Festival
- Thursday 25 - MCA Pub Conference
- Sunday 28 - Austrian F1 Grand Prix
- Monday 29 to Sunday 12 Jul - Wimbledon Championships
July
- Saturday 4 - London Pride
- Saturday 4 to Sunday 26 - Tour de France
- Sunday 5 - British F1 Grand Prix
- Saturday 11 - World rum day
- Thursday 16 to Sunday 19 - The Open Championship golf tournament
- Friday 17 to Saturday 18 - London Craft Beer Festival
- Friday 17 to Sunday 26 - Belfast Pride
- Saturday 19 - FIFA World Cup final
- Sunday 19 - Belgian F1 Grand Prix
- Monday 20 - School summer holidays begin
- Thursday 23 to Sunday 2 August - Commonwealth Games
- Friday 24 - World Tequila Day
- Sunday 26 - Hungarian F1 Grand Prix
August
- Saturday 1 to Sunday 2 - Brighton & Hove Pride
- Friday 7 to Monday 31 - Edinburgh Fringe Festival
- Saturday 22 - The Premier League 2026/27 season begins
- Sunday 23 - Dutch F1 Grand Prix
- Wednesday 26 - International dog day
- Friday 28 to Monday 31 - Manchester Pride
- Monday 31 - Summer bank holiday
