Love them or loathe them, regulars are pretty key to a pub’s existence, so the Lock In team take a closer look, checking out the stats with Mark Bentley, business development manager with Reward, formerly called HDI.
We take a look at the science of the regular with Professor Robert Deakin of Loughborough University - why are people tribal when it comes to pubs? - and we take a look at creating loyalty with Airship’s Dan Brookman and Chestnut Group’s Victoria Purchase.
And we discuss the realities of dealing with the locals with two great operators, Emma Gibbon of the Plough and the Hewlett in Cheltenham and Justine Lorriman of the Royal Dyche in Burnley.
So come and join the team as we get under the skin of the locals, along with the usual load of terrible jokes and grumpy Australians.
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