Sharing the update on social media managing director Richard Gordon described the move as a “fight for our future”.
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Writing on LinkedIn, Gordon continued: “Greedy Gordon’s is proud to introduce our new staff uniform.
“On the back of every shirt is a message we wholeheartedly believe in. This isn’t a marketing campaign. It’s a statement.
Every voice counts
“We believe so strongly hospitality needs a permanent 10% VAT rate that we’ve chosen to wear the message every single day.
“This is about protecting jobs, supporting British farmers, fishermen and suppliers and ensuring independent pubs and restaurants can continue to serve the communities they love.
“The question is simple…Will Greedy Gordon’s still be here this time next year? Yes, it really is that serious.
“If you haven’t already signed the campaign, please take a moment to do so. Every signature matters. Every voice counts.”
- Sign the petition here
Greedy Gordons operates a portfolio of award-winning venues across the East Midlands county focused on local produce, fine dining, and premium casual pub experiences
Protecting jobs
Its estate includes the Red Lion in Cranford, which was crowned Punch Pub of the Year at the 2024 Great British Pub Awards, the Snooty Fox in Lowick and the Pig & Waffle in Grafton Underwood.
The new uniforms form part of the wider #VATsTheProblem campaign, which is calling on the Government to introduce a permanent 10% VAT rate for hospitality.
Spearheaded by celebrity chef Tom Kerridge, the campaign has been backed by a number of industry bodies and pub companies, including the British Institute of Innkeeping (BII), UKHospitality (UKH) and Punch Pubs & Co.
The campaign argues a lower VAT rate would help operators deal with rising wage, energy and food costs while protecting jobs and community venues.
Last week, the petition stormed past 300,000 signatures.
