A 4% ABV winter flavour, Old Mout Cider Spiced Clementine & Cranberry has been designed to help operators tap into demand for premium seasonal serves and drive sales throughout the autumn and winter months.
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It will be available in 500ml bottles directly from Heineken UK’s eazle platform and participating wholesale partners from Monday 7 September until February 2027.
The flavour has been developed to target key trading moments, from Halloween and Bonfire Night through to the Christmas party season and New Year’s celebrations.
Flexible serve
Combining clementine, cranberry and warming spice notes, the cider can be served chilled over ice or gently heated and served as a mulled cider, giving venues flexibility across different drinking occasions.
Participating outlets will also have access to branded heated urns and mugs from November to support the mulled cider serve and add theatre behind the bar. Each 500ml bottle delivers two servings of mulled cider.
The launch comes as consumers continue to seek premium, occasion-led drinks experiences during the festive season.
In winter 2025, premium flavoured cider was one of the biggest value sales winners in the on-trade, second only to stout, while mulled cider ranked as the fourth most popular festive alcoholic drink.
Commenting on the launch, Heineken UK senior brand manager for Old Mout Cider Ieuan Evans said: “With Old Mout Cider Spiced Clementine & Cranberry, we wanted to tap into a unique flavour profile that will drive additional demand throughout the autumn and winter months, extending cider’s relevance beyond its traditional summer drinking occasions.
Maximise sales
“The versatility of this new flavour means venues can cater to a wider range of occasions throughout the festive period.
“Combined with the theatre of a hot serve and the strength of the Old Mout brand, we’re giving operators an easy way to premiumise their drinks offer, enhance the customer experience and maximise sales during some of the biggest trading moments of the year.”
The launch will be supported by a social media campaign across Meta and TikTok from September to December 2026.
Featuring creator-led content focused on festive serves and seasonal drink inspiration, the campaign aims to drive awareness and consideration among Gen Z and Millennial consumers throughout the key winter trading period.
