DRINKS MASTERCLASS
HOW TO MAKE: Rosaluna Mezcal Pomegranate Paloma
This simple yet refreshing cocktail not only offers a moreish twist on the classic Paloma but also provides a healthy profit margin for pubs.
Spirits & Cocktails
DRINKS MASTERCLASS
HOW TO MAKE: Sagamore Spirit Rye Whiskey’s Maryland Mulled Cider
Disaronno International UK brand ambassador Rory O’Sullivan shares how to make a whiskey-based mulled cider as part of The Morning Advertiser’s (The MA) Drinks Masterclass series.
OPINION
How to bring Tequila’s success into pubs & bars
Tequila has been on a significant journey in Great Britain over the past few years.
DRINKS MASTERCLASS
HOW TO MAKE: Edinburgh Gin’s Rubi Spritz cocktail
Ahead of world gin day on Saturday 14 June, Edinburgh Gin shares how to make its Rubi Spritz cocktail in this edition of The Morning Advertiser’s Drinks Masterclass series.
FEATURE: Is it the time for spirits to shine?
We’re in a year that ends with an odd number, which means there’s no big summer international football tournament - the traditional stronghold of beer and cider.
Global Brands launches TAKE Tequila Blanco to on-trade
TAKE Tequila, owned by Global Brands, has officially launched its premium Blanco into the UK on-trade.
NEW PRODUCTS ROUND-UP
NEW PRODUCTS: Schweppes unveils new Tropical Soda
This month’s new products round-up features Schweppes, Old Mout, Hydes and more.
DRINKS MASTERCLASS
How to make a Schweppes Ascot Spritz
This week’s Drinks Masterclass showcases a vodka-based spritz cocktail from Schweppes.
Bacardi launches Passionfruit variant to tap into flavoured rum trend
Bacardi has launched a new flavoured Passionfruit rum appealing to demands for tropical and citrus flavours.
ANALYSIS: Has the gin bubble burst?
Gin drinkers are “experimenting less” as sales within the category nosedive.
Top new product launches of the past month
The past few weeks have seen new product development in the spirits, soft drinks and cider categories.
DRINKS MASTERCLASS
How to make an Under the Bridge cocktail
In this Drinks Masterclass, we discover how to recreate a rum-based serve from a Top 50 Cocktail Bar.
Served and Heineken launch ‘game-changer’ draught cocktails
RTD brand Served has teamed up with Heineken to launch draught cocktails into the on-trade this month.
Raising spirits...
It’s no surprise that spirits are low in the pub industry - and that’s just the category! In the spirit of adventure (sorry) The Lock In podcast team take a deep dive to see why consumers are switching off the G&T.
DRINKS MASTERCLASS
How to make a Honey & Apple Cider Sour with Heineken UK
For this edition of The Morning Advertiser’s (The MA) Drinks Masterclass series, Heineken UK shares how to make a Honey & Apple Cider Sour cocktail.
Global Brands releases Hooch on draught
Global Brands has introduced Hooch Lemon in draught format for pubs.
Tequila sales booming for the on-trade
Tequila is a category that is thriving at a time when almost all other spirit divisions are losing volume and value sales versus figures in 2023.
DRINKS MASTERCLASS
Cocktail recipes to make your pub stand out on St Patrick’s Day
With St Patrick’s Day just around the corner, pubs can make sure they stand out from the crowd with these creative cocktail recipes.
Complaint against rugby stars' gin not upheld
A complaint against Blackeye London Dry Gin has been not upheld after concerns were raised the product could be associated with violent or aggressive behaviour.
How cocktails can boost spirits sales in 2025
Cocktails could provide a “valuable gateway” to increase spirits sales in the on-trade, according to a new report from CGA.
‘Crushing’ duty hike pricing spirits drinkers out of pubs
The UK Spirits Alliance, which represents 300 distillers, has labelled a 3.65% rise in excise duty as “crushing”.
DRINKS MASTERCLASS
Drinks Masterclass: How to make a Peach Negroni
In this week’s Drinks Masterclass Warwickshire-based cocktail bar Peaches shares its Peach Negroni recipe.
DRINKS MASTERCLASS
How to make a ‘Capitano’ cocktail
In the first Drinks Masterclass of 2025, Edinburgh cocktail bar, Bittersweet Leith, shares how to make its Capitano serve.
Diageo and Bacardi-Martini among those awarded Royal Warrants
Diageo and Bacardi-Martini have been awarded a Royal Warrant by His Majesty The King.
DRINKS MASTERCLASS
How to make a James Gin ‘Bloody May’ cocktail
In this week’s Drinks Masterclass James Gin head of sales Matt Mckee shares how to make a Bloody Mary with a gin twist.
Be At One Bar launches new ‘swap and sip’ initiative
Be At One Bar is channelling the festive spirit this year with their new “swap and sip” initiative.
DRINKS MASTERCLASS
Christmas cocktail recipes for pubs
In this special festive edition of The Morning Advertiser’s (The MA) Drinks Masterclass series, we’ve taken a look at some Christmas cocktails that are sure to impress customers.
DRINKS LIST 2025
Find out the top brands to stock for 2025
The latest Drinks List from The Morning Advertiser is here, it’s absolutely free to access and it’s all yours – right now.
DRINKS LIST 2025
Why the Drinks List 2025 is a ‘must-have’ to help stock your bar well
The Morning Advertiser is launching its latest Drinks List so you know the most popular brands in the UK on-trade and how well each one is faring at pubs and bars up and down the country.
Gen Z more likely to drink cocktails than beer
Some 35% of Gen Z consumers in the UK would be more likely to choose a cocktail than a beer in the on-trade, new research into on-trade cocktail trends has found.
DRINKS MASTERCLASS
Four key drinks trends for pubs in 2025
Creamy cocktails, cold coffee serves and healthier choices are rising in popularity across the on-trade, according to the 2025 Drinks Trends Report from Monin.
FEATURE – SPIRITS
FEATURE: It’s time for spirits to hit back
Spirits have been hit harder than any other drinks category by the cost-of-living crisis and the consumer trends that have accompanied it.
DRINKS MASTERCLASS
How to make a Cinnamon Roll Old Fashioned with MONIN
This week's Drinks Masterclass features a seasonal take on an Old Fashioned from syrups producer MONIN.
ANALYSIS
RTD market ‘well positioned for growth’
The Morning Advertiser (MA) has looked at key emerging trends within the UK-based ready-to-drink (RTD) sector, focusing on future predictions and examining expert opinions within the field.
TOP 50 COCKTAIL BARS
Entries open for Top 50 Cocktail Bars specialist categories
Back for 2025, the Top 50 Cocktail Bars specialist categories are now open for entries.
Detecting and preventing counterfeit spirits
Following warnings of counterfeit vodka earlier this week, The Morning Advertiser (MA) has looked at how operators can protect themselves and customers from potentially harmful products.
NEW PRODUCTS ROUND-UP
Kraken Rum unleashes new limited-edition flavour
This month's round-up includes new products from Kraken Rum, Adnams, White Claw, Vault City, Greene King and more.
Recipes to celebrate National Rum Day
Today (Friday 16 August) marks national rum day, to celebrate the distilled beverage, the Morning Advertiser (MA) has taken a look back at some of the best rum-based recipes from the Drinks Masterclass series.
Growing drinks trends for pubs
Speaking at the CGA Imbibe Live event earlier this month, CGA by NIQ client director Chris Sterling shared an expert overview on current drink trend
Mixed drinks trends pubs need to know
Customers are becoming more “experimental” with cocktails in the on-trade but innovation is key for pubs to harness the trend, CGA’s latest Mixed Drinks Report has shown.
NEW PRODUCTS ROUND-UP
VK unveils first alcohol-free serve
This week's round-up includes new products from VK, Robinsons, Greene King and more.
DRINKS MASTERCLASS
Drinks Masterclass top tips round-up
With the most recent Drinks Masterclass series having come to a close, we’ve taken a look back at some of the top tips and recipes featured.
Analysis: The popularity of spirits across hospitality
The spirits category has faced myriad challenges post-pandemic but some venues are faring better than others within the segment.
NEW PRODUCTS
Diageo releases new limited-edition Cîroc flavour
This month's round up includes new products from Diageo, Purity Brewery, Sandford Orchards, Franklin & Sons, Global Brands and more.
DRINKS MASTERCLASS
Top tips for expanding your reputation for spirits
As spirits sales continue to struggle across the on-trade, The Morning Advertiser (The MA) has looked into how pubs can maximise opportunities to push growth within the category.
DRINKS MASTERCLASS
Drinks Masterclass: St Patrick's Day special edition
With St Patrick’s Day just around the corner, pubs can make sure they stand out with these classic and creative cocktail recipes.
Economic climate slows drinks sales growth
Managed venues closed February with further year-on-year drops in drinks sales as “shifting dynamics” make growth more “challenging”, particularly for the spirits category.
NEW PRODUCTS ROUND-UP
Hendricks releases limited-edition variant
This week's round-up includes new products from Hendricks, Adnams, Cîroc , BrewDog Distillery, Krombacher, Cawston Press and more.
DRINKS MASTERCLASS
RTD trends you need to know
As trends within the RTD sector shift and younger generations catch on to what the category can offer, publicans would do well to heed some expert advice.
How pubs can change perceptions about Tequila
As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the serve.