KP Snacks’ premium snack brand Tyrrells reveals brand new consumer research that shows pubs remain in high demand and at the heart of social culture in the UK, with half of people favouring their local pub over other venues and 51% of people going to the pub to catch up with friends and family[1].
Great food, quality drinks, and excellent service are the top three factors that define a great pub experience, with sports screenings, live music, quiz nights, pool tables and snacks also proving an important element of enjoyable pub visits[2]. A quarter of consumers identify premium snacks as a core element of making a visit feel more like a social occasion, with 38% of people purchasing a snack at a pub to share with family and friends[3].
Sam Trabelsi, Out of Home Controller, KP Snacks, says: “Our brand new research shows that Brits continue to support pubs and bars and are actively seeking out a memorable pub experience with a focus on excellent delivery.
“With rising costs and recent increases in NIC contributions leaving many pubs fighting for survival, the research highlights ways in which the hospitality industry can increase spend across a number of factors. As a market leader in snacking, we want to do our bit by sharing some valuable insights to support the hospitality industry to drive sales while also using our brands to help pubs increase visitor spend with snacks”.
And KP Snacks is doing just that. The recently launched Tyrrells League of Tyrrellbly Good Taste is supporting pubs and bars, signposting the availability of premium snacks and helping pubs drive snack sales by offering free POS, display and product with a £5,000 prize fund. It couldn’t be easier for pubs to participate - they just need to register their business to become a “Tyrrellbly Tasteful Establishment” via a bespoke platform here: https://www.tyrrellscrisps.co.uk/league/.
73% of consumers see stocking Tyrrells crisps as a sign of a quality establishment[4] and pubs can capitalise on the strength of Tyrrells’ performance to drive sales and maximise consumer satisfaction.
Beyond Tyrrells, KP Snacks features an extensive range of brands, from KP Nuts to McCoy’s, with three of the top five Bagged Snack brands consumed in pubs and bars[5] belonging to the KP Snacks portfolio.
Trabelsi adds: “We understand that pubs are balancing the significant demands of their businesses and with a diverse portfolio of snacks, our brands are well-positioned to support the channel to drive sales and increase customer engagement. With half of consumers looking for a snack when they visit a pub and 72% more likely to pay extra for a more premium snack brand[6], snacks are an easy win for pubs to drive up average spend and increase visitor enjoyment”.
With rising costs continuing to influence purchasing behaviour, consumers are continuing to gravitate towards familiar brands they trust and recognise. Nearly 4 out of 5 consumers believe it’s important for pubs and bars to offer a good range of snacks[7] and KP’s portfolio provides something for everyone.
Keen to continue expanding its product portfolio, KP Snacks recently launched the Tyrrells Furrows range with a brand new Beef Brisket and Black Peppercorn flavour and the recent launch of McCoy’s Hot ‘n’ Spicy, which pairs perfectly with a cold beverage.
With a third (31%) of people recognising that snacks add enjoyment when drinking and half (50%) thinking having a bar snack enhances their pub visits[8], Bagged Snacks are a critical driver of impulse sales, with 85% of consumers more likely to buy a packet of crisps if they are on display[9].
Pubs and bars can give themselves the best possible opportunity to maximise snack sales by following a few simple tips:
- Credibility: Stock a range of best-selling snacks and NPD to meet all customer needs
- Consumers will be looking for something new – from ‘hunger fill’ to ‘treat’ to ‘better for you’
- Availability: Ensure your range is always available to purchase
- Visibility: Position your snacks with high visibility - 37% of customers purchase snacks because they noticed them while at the bar![10]
To find support and advice on what to stock, point of sale materials, and merchandising recommendations, KP Snacks has recently provided simple and relevant advice via its ‘Behind the Bar’ platform. Pubs and bars who want help getting snack sales moving can contact KP Snacks at thebar@kpsnacks.com.
Sam Trabelsi, Out of Home Controller, KP Snacks, says, “We are proud to help the OOH channel consider where profit opportunities might lie to increase sales during a difficult and challenging time for pubs and bars. With Brits continuing to support the Out of Home channel, these new insights highlight the pub features that drive footfall and the contribution snacks have on the overall consumer experience. With the premium snack industry continuing to thrive, there are multiple opportunities for pubs to trade up drink-only visits and increase spend.”
[1] Censuswide 2025
[2] Censuswide 2025
[3] Censuswide 2025
[4] Toluna - Feb 2024
[5] CGA by NIQ x KP Snacks, Behind the Bar Survey, August 2024
[6] CGA by NIQ x KP Snacks, Behind the Bar Survey, August 2024
[7] CGA by NIQ x KP Snacks, Behind the Bar Survey, August 2024
[8] Censuswide 2025
[9] Toluna - Feb 2024
[10] CGA Pub Snacking habits survey April 2020
