Asahi

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Asahi UK is a subsidiary of Asahi Europe & International and is responsible for sales, marketing and customer operations across the UK and Ireland. Asahi UK enriches consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale, and cider brands, which include Peroni Nastro Azzurro (PNA), Asahi Super Dry (ASD), Meantime, Fuller’s London Pride and Cornish Orchards. The Woking-based business is focused on developing quality, super-premium brands and delivering commercial value in the marketplace, through a strong belief in collaboration, customer excellence and people development.

Related Resources

The Rise of the Super Premium Society

The Rise of the Super Premium Society

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As luxury becomes increasingly accessible, a new type of consumer is emerging: individuals with disposable incomes who are seeking more than mere possessions or labels; but who would prefer to invest in brands which are REAL – Rare, Experienced,...