Red Bull


It all began 28 years ago, now Red Bull is the number one Energy Drink in the world, with 90% of Energy Drinkers specifically asking for the brand when out of home.

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. On 1st April 1987, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product; in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and more than 60 billion cans of Red Bull have been consumed so far.

As consumer habits change Red Bull has evolved its product range beyond the Original Energy to offer choice for different occasions.

Suggested on-premise range:
• Red Bull Energy
• Red Bull Sugarfree
• Red Bull Tropical Edition

Additional range:
• Red Bull Zero
• Red Bull Blue Edition
• Red Bull Orange Edition

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