On to a winner
Alcohol and sport may not be the most obvious pairing, but sponsorship of events can create fantastic brand awareness. Adam Withrington...
Archives for June 15, 2004
Stella Artois unveils new ad
Interbrew has launched a new television advert for Stella Artois, the latest in its "Reassuringly Expensive" campaign.The Publican was given an...
Food trade hit by drugs crisis
Drug and alcohol addiction has reached crisis level among chefs, licensees and other hospitality workers.According to the Ark Foundation, part of...
On the defence
BEDA's Jon Collins picks up the pieces after Panorama's documentary gave the trade yet another dent. Tom Sandham investigates.Vomit, blood and urine...
Appointments round-up
Adult soft drink Shloer is set for a marketing push in the on-trade after Helen Betts (pictured) joined brand owner Merrydown from Britvic. Helen is...
Bar Show 2004 round-up
For two days at Earl's Court the latest and greatest of the drinks industry came to the fifth annual Bar Show to showcase their latest products. And...