Diageo launches Baileys Chocolat Luxe
Diageo has invested £5.5 million in a TV advertising and sampling campaign to support the launch of a new premium sub-brand for its cream liqueur brand Baileys.
Archives for August 11, 2013
Absolut redesigns flavoured range
Pernod Ricard has launched new bottle designs for its Absolut range of flavoured vodkas in an effort to stand out from the crowd as well as draw further links between the brand and the art world.
Evan Evans reveals pub growth plan
South Wales brewer Evan Evans plans significantly to grow its pub estate because it believes the property market outside the M25 region has “bottomed out”.
Badger Ales launches beer cocktail range
Mixologist Nick Strangeway has created a range of beer cocktails for Badger Ales, using gin, bourbon, tequila and absinthe.
Qcumber water gets sales push
Qcumber, the soft drink made from natural cucumber essence and sparkling spring water, has received increased investment, a makeover and a new bottle size to celebrate its first year in the trade.
Sky launches new app to help pubs drive match day trade
Sky has launched its new Pub Challenge app which aims to help licensees showing football make more of match days.
Premier League preview: Jamie Carragher on the new football season
Ex-England and Liverpool star and new Sky Sports pundit Jamie Carragher gives the Publican's Morning Advertiser his thoughts on the new Premier League season, and why pubs are great for watching live sport.