Archives for May 5, 2014

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New fruit lager aims at cider generation

By Robyn Black

A new range of fruit lagers, which have been brewed to “bridge the gap between sweet cider and mainstream lager,” are to be launched by a new drinks company.

The rise and rise of Norwich City of Ale

By Roger Protz

Roger Protz reports on how the organisers of a ground-breaking celebration of beer and pubs could inspire other cities to stage similar events.

New kid on the pubco block

By Rob Willock

It’s not every day that the PMA gets to report on the creation of a new tenanted pubco. The last, by my reckoning, was Spirit Leased in 2011, following the company’s demerger from Punch.

Bach and the value of apprenticeships

By James Baer

Great and genius are overused words but can be applied to Johann Sebastian Bach. Even people with no interest in classical music will know at least some of his work.

World Cup promotion for Coca-Cola

By Robyn Black

Coca-Cola Enterprises (CCE) is ramping up on-trade activity around its 330ml glass bottles, as it looks to make the most of Coke’s sponsorship of the 2014 FIFA World Cup.