Brand News
Carling Cider offers on-trade support in £5.4m campaign
Molson Coors will offer on-trade support as part of a £5.4m campaign to promote Carling British Cider.
Brand News
Molson Coors will offer on-trade support as part of a £5.4m campaign to promote Carling British Cider.
“You don’t sell beer, you sell an experience. If you don’t offer that experience, you’re buggered.”
My shout
As the election dust settles, here at the British Beer & Pub Association (BBPA), we’ve been looking closely to see what impact the election of a majority Conservative Government will have on our industry.
As Mike Tye nears the end of his time at Spirit Pub Company, Phil Mellows finds out about what he’s achieved, his hopes for the merger with Greene King and his chances of playing more golf.
Robert Humphreys, former honorary secretary of the Parliamentary Beer Group, has been awarded an MBE in the Queen’s birthday honours for services to alcohol policy.
Operators
New World Trading Company (NWTC), the Chris Hill-led group, is set to open new bar and restaurant concept the Club House on Liverpool ONE’s Chavasse Park.