NCTJ-qualified senior reporter Rebecca Weller covers key topics including industry trends and events, financial updates and operational insights.

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Asahi UK outlines on-trade strategy for 2026

Asahi UK outlines on-trade strategy for 2026

By Rebecca Weller

Asahi UK has ambitious plans for the on-trade in 2026, with a strategy centred on premiumisation, expanding its low & no range and driving growth in cider and craft beer.

Key trends driving soft drink innovation

Key trends driving soft drink innovation

By Rebecca Weller

Changing consumer expectations are rapidly reshaping the soft drinks market, senior figures at Carlsberg Britvic told The Morning Advertiser (The MA).