Consumers are demanding more from hospitality operators when it comes to allergens than simply ticking the legislative box, according to the latest insight from Zonal and CGA’s GO Technology research.
Genuine engagement, with access to accurate, up to date allergen information is key, with more than four in five (83%) of the 5,000 UK adults surveyed expecting to have details made available online.
However, although online information about menus is crucial, consumers also want to access the facts when they are in-venue, with 75% expecting to see allergen information on materials, such as menu symbols and signifiers.
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