For the first time ever, booking a table online has overtaken telephone reservations, according to the latest GO Technology report from Zonal.
Research by Zonal and CGA of 5,000 UK consumers shows that 45% now prefer to make their booking online, compared to just 20% who use the telephone.
This is a radical change from four years ago, when well over half (58%) of consumers preferred to make table bookings by telephone.
What is driving customer behaviour and their needs, wants and frustrations around the booking experience? Download the latest research report to find out more.
