Lemonade

R White’s Lemonade undergoes rebrand with new flavours

By Sara Hussein

- Last updated on GMT

R White’s Lemonade undergoes rebrand with new flavours

Related tags: Britvic soft drinks, Soft drinks

Lemonade brand R White’s has undergone a major rebrand to appeal to adult drinkers, with a new design and the addition of three new flavours. 

Under the Britvic Soft Drinks umbrella, the relaunch will be supported by a £2m media campaign in March and will include the arrival three new products: Traditional Cloudy Apple, Raspberry Lemonade and Pear & Elderflower.

The new lemonades will be available to buy in 330ml can, as well as a premium 330ml glass bottle. 

Worth millions

Lemonade has grown as a popular product in the leisure and licensed sectors, it is now worth £579m and is one of the top five categories in the soft-drinks sector.

Britvic GB marketing manager Kevin McNair said: “The lemonade category has evolved considerably since R White’s lemonade was first made by Robert and Mary White in 1845, and flavours are now driving the growth.

“With years of experience, a brand new range of flavoured variants and an attractive new look, R White’s lemonade is uniquely placed to deliver value growth into the category and further sales for the leisure and licensed sectors.”

Whites bottles

The soft-drink levy

The new range contains only 3.9g sugar per 100ml and is exempt from the proposed soft drink levy.

At the time the sugar tax was introduced back in March 2016 Britvic GB managing director Paul Graham said he was “surprised” and “disappointed” by the announcement in the Budget, but would continue to “work and engage” with the Government on the levy.

Mixers and Juices

This month the company has also relaunched its iconic Britvic Mixers and Juices range in a brand new bespoke 200ml bottle.

The range is available in a variety of flavours, including Ginger Ale, Indian Tonic, Orange Juice and Tomato Juice.

Britvic soft drinks brand marketing director Annabelle Cordelli said at the time: “The re-launch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us.

“We’ve listened to our customers and consumers to develop our great-tasting tonic to lift guests’ spirits – in both senses of the word.  It’s a truly iconic tonic!”

Related topics: Soft & Hot Drinks

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