Perfect will leave his current role as tenanted trade director at Palmers to join Butcombe in February next year, where he will work closely with managing director of sales functions Geraint Williams to push the growth of the business.
He said: “I am thrilled to be joining Butcombe Brewery at such an exciting time on its journey. The business has real vision and dynamism and I am looking forward to being a part of that."
'Important time for the group'
Liberation Group chief executive Mark Crowther said: “Jayson's appointment comes at an important time for the group.
“We have made no secret of our aspirations to extend our reach in the UK, building on the incredibly successful model we have established in the Channel Islands.
“As an already highly successful regional brewer, our West Country pubs are central to our plans by providing the best beers, food and service, and Jayson will lead our strategy in that respect."
Butcombe Brewery has added two new venues to its estate: The Pelican Inn at Chew Magna, Bristol, and the Charlton Inn, Shepton Mallet, near Bath, bringing its total number of pubs to 19.
The company plans to include up to 20 pubs a year joining ‘the Butcombe family’ over the next five years.