Ei managed operations pub debuts escape room

By Helen Gilbert

- Last updated on GMT

Hidden spaces: escape rooms can bring in revenue from previously underused rooms
Hidden spaces: escape rooms can bring in revenue from previously underused rooms

Related tags: Bermondsey pub company

The Bermondsey Pub Company, part of pubco Ei’s managed operations, is debuting its first escape room at a London venue as it seeks to tap the trend for experiential experiences.

Farringdon-based the Hope has teamed up with Handmade Mysteries – an organisation that takes over hidden spaces and converts them into physical adventure games – to run the immersive team challenge called Lady Chastity’s Reserve​.

The activity, which is being run between Wednesdays and Sundays for £20 per person, requires participants to escape the room in under an hour.

“We are really excited to be doing what we hope to be the first of many game rooms with such a high-profile national pub operator,” James Addy, co-owner of Handmade Mysteries, said.

Attracting new customers

“These types of partnerships deliver a real win-win as we get great spaces to put our games in, while attracting new customers to the pub who come to play then stay, eat and drink. 

“The Hope is a great space, due to its city location, which helps attract pubgoers looking for a different kind of experience with friends.”

Bermondsey Pub Company’s openings and pipeline director Henry Fairbanks added: “We’re really excited to be working with Handmade Mysteries. The games they have set up in their current sites produce fantastic additional footfall and revenue, and I’m confident with the new offering at the Hope we will see much of the same."

Unique experience 

Fairbanks added: “We aim to create fantastic pub experiences across the Bermondsey Pub Company estate, and working with Handmade Mysteries allows our customers to enjoy something unique, that will enhance their view of the pub and the role it plays.”

A recent report by ticketing and events platform Eventbrite into the going-out habits of Millennials​ found that four in 10 were in favour of immersive events like Secret Cinema​ and Crystal Maze​.

Only one in 10 saw getting drunk as ‘cool’ with the rest citing it ‘pathetic’ ‘embarrassing’ or belonging to the ‘older generation’.

Related topics: Ei Group

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