In Leicester, live music venue the Shed opened its doors to Deliveroo riders as the site does not have its own kitchen.
The Shed owner Elisabeth Barker-Carley said: “A lot of people have the perception that ordering in means staying in and I want to shift that perception.
“I would love for people to come by the bar after work, take advantage of our happy hour offers and have a really sociable meal too.”
Over the summer this year Deliveroo started a trial campaign to support the UK’s kitchenless pubs by promoting Deliveroo as a food option that pubgoers can enjoy while visiting their local.
The delivery company is also working with more than 150 gastropubs to provide their food to diners. By working with Deliveroo, the company said pubs can see an additional revenue increase of up to 30% of their typical in-house food orders.
Deliveroo partners with Drinkaware in the UK and Ireland and operates the Challenge 25 policy. Customers are also given multiple in-app banners around Deliveroo’s participation in the Challenge 25 policy.
When delivering alcohol, the riders are prompted by in-app notifications to ensure they request ID for any customer who looks under 25.
A Leeds bar teamed up with Deliveroo earlier this year (June) to launch the city’s first cocktail delivery service.
Manahatta in Greek Street, a New York-themed bar run by multiple operator Arc Inspirations, launched the service to enable customers to enjoy bartender-quality cocktails in the comfort of their own home.
Meanwhile, Deliveroo reported a hike in the number of consumers using its service to order lunch in April this year.
The data, released by the delivery agent, followed its 10,000th restaurant partnership in the UK.