The Florist continues to put down roots

By Stuart Stone contact

- Last updated on GMT

In full bloom: the Florist in Watford is the third new opening to be announced since the start of the year
In full bloom: the Florist in Watford is the third new opening to be announced since the start of the year
New World Trading Company (NWTC) cocktail brand the Florist continues its rapid expansion by announcing its third new opening since the start of the year.

Since the new concept was announced​ by NWTC chief executive officer Chris Hill in September 2017, the Florist has rapidly set down roots across the country.

After opening its first site in Bristol​ in February and the announcement of a second site in Liverpool – which opened on 23 April​ – NWTC has revealed that a Florist site in Watford will open before the end of 2018.

The new site will open at intu Watford as part of the shopping centre’s £180m expansion which will include branches of Cineworld and Hollywood Bowl.

The Florist’s Watford site will offer an extensive menu of floral-inspired cocktails as well as a range of more than 60 beers and ales to choose from.

The food offering will include deli and rotisserie options to dairy-free and vegan dishes.

Treat for the senses

NWTC chief executive Chris Hill said: “We’re really excited to bring the Florist to Watford – the food and cocktails are so distinctive and I’m confident customers will be delighted by the unique concept the Florist has to offer.”

Intu regional managing director Rebecca Ryman added: “The Florist is going to be a very welcome addition to intu Watford’s £180m expansion and the centre’s enhanced food, drink and fashion offer.

“It’s a great concept that will offer our customers a floral treat for all the senses, from the delicious cocktails and food to its beautiful décor and live music.”

Related topics: Other operators

Related news

Show more