New World Trading Company launches customer loyalty app

By Stuart Stone contact

- Last updated on GMT

Customer reward: the 'My New World' app launches amid nationwide expansion for NWTC brands
Customer reward: the 'My New World' app launches amid nationwide expansion for NWTC brands
Restaurant and bar group The New World Trading Company (NWTC) has launched customer loyalty app ‘My New World’ as part of its ongoing nationwide expansion.

Currently operating 22 venues across seven brands – including the Botanist, the Florist and the Club House in Liverpool​ - the NWTC is offering ‘My New World’ early adopters 15% credit from their total spend every time they use the new app during its launch month (October 2018).

Following this initial period, ‘My New World’ members will be rewarded with 5% credit from their total spend, with credits added to a customer’s balance – which can be redeemed against food and drink purchases.

‘My New World’ members can also use the app to find their local NWTC venue, make bookings, view menus, find out information such as opening times and contact details, sign-up to newsletters and purchase NWTC gift cards.

Rewarding loyalty 

Chris Hill, chief executive of NWTC, commented: “We’re bucking the trend and growing in a competitive market, and it’s important we thank our customers for helping make this possible.

“‘My New World’ rewards customer loyalty with strong levels of credits that can be quickly accrued and turned into valuable discounts to enjoy in any NWTC venue.

“Rewarding customer loyalty, while also better engaging with customers on-the-move, will help us grow our customer base in line with our national expansion programme.”

‘My New World’ launches as NWTC plans to open a further six venues over the next year, including the expansion of the Botanist brand with new venues in Coventry​ and Cheltenham. Moreover 2019 also sees the opening of a third site for the Florist in Watford​. 

The ‘My New World’ app is available for download from the App Store and Google Play. Users can create an account using their email address or sign-in with Facebook. Or, for those who prefer a more traditional loyalty card, these are also available to pick up from within our venues.

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