Adnams unveils alcohol-free Ghost Ship
The beer has been brewed with pale ale, rye crystal and cara malts, using Citra and a blend of other American hop varieties, and has citrus flavours.
Adnams claimed Ghost Ship Alcohol-Free has all the same flavours and aromas as the original beer and by using the reverse osmosis method in production, Adnams said the beer “doesn’t compromise on taste, guaranteeing the original fresh citrus flavour, even at 0.5% ABV.”
Food pairing suggestions are spicy Thai and Indian cuisine.
Spirit launch
Meanwhile, Adnams also launched a pink gin – Copper House Pink Gin in time for the August bank holiday weekend.
The new pink tipple is being served at Adnams managed inns and is available to buy in store from its retail outlets as well as online.
According to Kantar Worldpanel, more than one quarter of all the UK’s gin shoppers have bought flavoured gin this year, compared to just 7% five years ago, with younger shoppers who enjoy a sweeter taste driving the ongoing trend.
Fellow data experts CGA said value sales of pink gin were up by a huge 1,779% and volume has soared by 2,194% (moving annual total to 24 February 2018).
Pink gin
It said that with the category effectively being driven largely by standard variants such as Gordon's Pink, volume has grown ahead of value and the average price per serve has dropped to £3.03 (down 18.1%).
Some 11% of on-trade gin stockists now have a pink gin and 2.2m UK consumers drink pink gin brands.
Adnams Copper House Dry Gin has been used as the base to create the new pink variant and is the first flavoured gin from the Adnams distillery.
On the subject of pink gin, independent spirits writer, consultant and gin specialist David T Smith discussed where pink gin came from, where it is now, and where it's going at The Morning Advertiser’s Spirit Summit earlier this month (October).
