What is the best-selling cider in the on-trade?

By Emily Hawkins contact

- Last updated on GMT

Press day: Strongbow is the most popular cider sold in pubs but sales have dipped this year
Press day: Strongbow is the most popular cider sold in pubs but sales have dipped this year

Related tags: Drinks, Cider

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The list has declared the best-selling drinks in the on-trade​ in conjunction with research from CGA.

The top ciders were outlined as:

1. Strongbow

2. Strongbow Dark Fruit

3. Thatchers Gold

4. Kopparberg Strawberry & Lime

5. Stowford Press

Strongbow was the most popular drink but it saw a dip in sales on the previous year.

The Heineken brand sold 5.1% less in hectolitres in the 12 months to 11 August 2018, selling 619,408hl. This is compared to sales of 652,560hl during the previous year. Value sales dropped too – it sold £350.2m compared to £364.2m in the year before.

Strongbow Dark Fruit was deemed to be the biggest winner of the year. The blackcurrant cider saw a significant sales growth of 34.9% – from 385,072hl to 519,417hl.

Berry popular

New berry ciders​ proved popular – Molson Coor’s Carling Black Fruit Cider sold 19,784hl and Heineken's Old Mout Cider Berries & Cherries sold 13,770hl in its inaugural years.

However, Kopparberg Strawberry & Lime saw its volume of sales drop 10.6% on the previous year, selling 125,784hl in comparison to last year's total of 140,757hl. It was a similar picture on the value side, selling £96.4m compared to £106.6m the previous year (down 9.5%).

Thatchers Gold saw a modest increase in volume sales of 0.3%, 298,688hl sold compared to 297,807 last year. It had a similarly small boost in value, selling £182m, a 3.5% increase on £175.9m.

Stowford Press also experienced modest sales growth, up 4%, but sold 0.1% less in volume. It sold 123,044hl compared to 123,139hl the previous year.

Thatchers Somerset Haze saw an sharp increase in sales, in the form of a 47% increase – 18,110hl were sold, up from 12,345hl in the previous year.

  • All data provided by CGA, which looks at the 12 months to 11 August 2018

Related topics: Cider

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