What is the best-selling cider in the on-trade?

By Emily Hawkins

- Last updated on GMT

Press day: Strongbow is the most popular cider sold in pubs but sales have dipped this year
Press day: Strongbow is the most popular cider sold in pubs but sales have dipped this year

Related tags Drinks Cider

Strongbow is the most popular cider sold in pubs, according to data published in this year's Drinks List from The Morning Advertiser.

The list has declared the best-selling drinks in the on-trade​ in conjunction with research from CGA.

The top ciders were outlined as:

1. Strongbow

2. Strongbow Dark Fruit

3. Thatchers Gold

4. Kopparberg Strawberry & Lime

5. Stowford Press

Strongbow was the most popular drink but it saw a dip in sales on the previous year.

The Heineken brand sold 5.1% less in hectolitres in the 12 months to 11 August 2018, selling 619,408hl. This is compared to sales of 652,560hl during the previous year. Value sales dropped too – it sold £350.2m compared to £364.2m in the year before.

Strongbow Dark Fruit was deemed to be the biggest winner of the year. The blackcurrant cider saw a significant sales growth of 34.9% – from 385,072hl to 519,417hl.

Berry popular

New berry ciders​ proved popular – Molson Coor’s Carling Black Fruit Cider sold 19,784hl and Heineken's Old Mout Cider Berries & Cherries sold 13,770hl in its inaugural years.

However, Kopparberg Strawberry & Lime saw its volume of sales drop 10.6% on the previous year, selling 125,784hl in comparison to last year's total of 140,757hl. It was a similar picture on the value side, selling £96.4m compared to £106.6m the previous year (down 9.5%).

Thatchers Gold saw a modest increase in volume sales of 0.3%, 298,688hl sold compared to 297,807 last year. It had a similarly small boost in value, selling £182m, a 3.5% increase on £175.9m.

Stowford Press also experienced modest sales growth, up 4%, but sold 0.1% less in volume. It sold 123,044hl compared to 123,139hl the previous year.

Thatchers Somerset Haze saw an sharp increase in sales, in the form of a 47% increase – 18,110hl were sold, up from 12,345hl in the previous year.

  • All data provided by CGA, which looks at the 12 months to 11 August 2018

Related topics Cider

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