Brothers releases Parma Violet and Strawberries & Cream variants

By Nikkie Sutton

- Last updated on GMT

Millennial appeal: the new flavours are available to the on-trade in 330ml and 500ml bottles
Millennial appeal: the new flavours are available to the on-trade in 330ml and 500ml bottles
Brothers Cider is set to bolster its portfolio with the addition of two new flavours – Parma Violet and Strawberries & Cream.

The cider supplier claims the new variants will allow operators to capitalise on the growing popularity of fruit cider.

Strawberries & Cream has a 4% ABV and combines strawberry flavours with vanilla tones. Parma Violet mixes the flavour of sweet violets with floral notes. Both variants are available for the on-trade in 330ml and 500ml bottles.

Creative flavours

The new flavours form part of the Brothers’ brand evolution, which included a refreshed label design and continued commitment to add value through creative flavours.

Brand volumes grew by 30% in 2018 and these developments will continue that momentum, Brothers claimed.

Showerings Cider Mill MD Matthew Showering said: “We are very excited to be bringing two brand new flavours to our customers through our latest innovations.

“At Brothers, we are always looking for ways to think outside the bottle and resonate with our younger audience.

“With fruit cider’s huge growth in the past year and Millennials constantly demanding new and exciting flavours, these latest additions felt like a no-brainer. We can’t wait for customers to try them and hope they love them as much as we do.”

Cider drinkers

Meanwhile, data from CGA last year (May 2018), which was cited in Westons Cider Report​, found drinkers of fruit cider in the on-trade were predominantly female​ (67%).

For apple, the split between the genders was close (49% female and 51% male). Overall, 47% of cider drinkers were female and 53% male.

The report revealed that in the on-trade, cider and perry is now worth £1.86bn, which has been driven by sales of 2,865,716hl and is at 0.3% moving annual total (MAT) growth, while value is in growth of 2.4% MAT, equating to a rise in category value of £42.7m – driven by fruit, draught and crafted cider.

Related topics: Cider

Related news

Show more