CGA specialise in market measurement and insight into the hospitality market in the UK, France and the USA and is looking to increase its global footprint.
William Reed have offices in Chicago, Singapore, Shanghai and France which will complement Nielsen’s global network of coverage to enable this expansion.
This strategic move will allow for both organic and acquisitive opportunities to be pursued with all three companies bringing specific skill sets to the table.
Commenting on the development, Damian Walsh, CGA chairman said: “We have worked closely with Nielsen for the last ten years and now are able to welcome a company into the fold that we have known for twenty years.
"William Reed started over 150 years ago and Nielsen are close to their centenary so CGA is the youngster at a mere 27 years.
"But all three companies share the same long-term view of market investment and client delivery. We look forward to exploring opportunities together, particularly overseas, with that long horizon in mind.”
Charles Reed, Group Managing Director of William Reed added: “We are very excited by the strategic opportunity this investment brings, William Reed and CGA both work in the same markets, have complimentary inventory and the same ambitious global growth plans.”