Fever-Tree launches trio to RTD market

By Robert Mann contact

- Last updated on GMT

Three is the magic number: Fever-Tree is launching three ready-to-drink bottled gin and tonics this summer
Three is the magic number: Fever-Tree is launching three ready-to-drink bottled gin and tonics this summer
Fast-growing mixer brand Fever-Tree has taken its tonic expertise into the alcohol market as it launches three ready-to-drink (RTD) bottled gin and tonics.

The range, which will debut this summer, will consist of three expressions: Premium Indian Gin & Tonic; Refreshingly Light Gin & Tonic; and Elderflower Gin & Tonic; which will be packaged in 275ml glass bottles.

Fever-Tree, the UK’s leading premium mixer brand, worked with Thames Distillers’ Charles Maxwell to create gins that complement the respective mixers.

For the Premium Indian Gin & Tonic and Refreshingly Light Gin & Tonic, a “juniper-forward” London Dry gin has been produced.

Meanwhile, for the Elderflower Gin & Tonic, a “lightly floral” gin has been used.

Consumer demand

Fever-Tree senior innovation manager Rosie Cottingham told of her excitement ahead of drinks’ release.

She said: “The continued popularity of the G&T is drawing in consumers in ever greater numbers and our new ‘ready-to-drink’ range provides consumers with a convenient way of enjoying a perfectly paired G&T without having to compromise on quality.

“The range has been inspired by our favourite flavour combinations and reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all of our products.”

The range has launched at a time when gin sales in the UK are at an all-time high.

According to the Wine & Spirit Trade Association, UK consumers bought £1.9bn worth of gin last year, the equivalent to 28m bottles.

Last year, Fever-Tree reported 40% revenue growth to £237.4m.

Related topics: Spirits & Cocktails

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