New look for Old Speckled Hen

Old Speckled Hen’s new look will be launched into the on and off-trade this year, with a focus on the malt-forward beer’s 40-year heritage and roots.

Its octagonal font design and brand name have been retained, but the look now features a sleeker typeface and silver edging, developed to give it modern twist.

English pale ale​

Old Speckled Hen’s defining characteristic of being an English pale ale has also been brought to the front of the new design and features in a larger font on the packaging.

A new glass has also been designed to reflect the octagonal shape of the main branding.

Greene King brewing and brands managing director Matt Starbuck said: “Some 90% of Old Speckled Hen is enjoyed cool and carbonated, either at home, in bottle or can format or as a keg beer in the pub.

“We’ve introduced the new branding to reflect this giving it a fresher, cleaner and more contemporary look.

“So often consumers think they either have to opt for flavour or refreshment, with little option for both at the same time,” continued Starbuck.

Hop-forward beer​

“Old Speckled Hen delivers on both, as a beer that is best enjoyed cold yet packed with malty characteristics. Light on hops, but full on malt, it is moreishly drinkable, in contrast to some of the challenging hop-forward beers in the market.”

The brand, according to the brewer, has grown in strength 12-fold since 2000 thanks to the personality of its mascot Henry the Fox.

“The brand is relaunching with extensive advertising and sampling featuring Henry and his witty humour, across a range of digital and outdoor formats, running from October 2019,” added Starbuck.