Brewer cites family values for core range revamp
Independent south London brewery Gipsy Hill has refreshed its identity by doubling its production capacity to 25,000hl per year.
This move has also boosted its number of permanently available beers to six.
Gipsy Hill co-founder Sam McMeekin said: “Five years, and 700 brews, down the road and we figured it was time to take a moment, look back and reflect for a second on where we’ve come from, then think about where we’re going.”
Beer bubble
The brewery claims each beer is designed to embody the personal qualities and interests of featured members of staff and reflect how they choose to enjoy their spare time.
McMeekin added that part of promoting who they are and what they do is wrapped up in the team and celebrating them.
“They’re the backbone of what we do here.
“Their likenesses are featured on the can, and their passions are engraved into the background of each design.”
The refresh seeks to reflect the brewery’s commitment to encourage aspiration for living both inside and out of the beer bubble.
Cobbled together
McMeekin said: “Gipsy Hill was born out of family.
“It was cobbled together by a few guys who needed something meaningful in our day to day, because time away from our new, young families had to mean something.
“That’s the blood that flows through our veins. Family, our team, our passion for making the best beer we can and our desire for what we do to stand for something.”
The new core range, all of which will be available in keg and 330ml can format, features a mixture of old Gipsy Hill stalwarts and new recipes for previous specials.
As part of the refresh, the brewery’s flagship ‘Beatnik’ Pale Ale has been reincarnated as ‘Bandit’ and is now certified as gluten-free, according to EU regulations – the finished beer contains less than 10mg/kg of gluten.
The full core range includes: Carver (micro IPA, 2.8% ABV), Bandit (gluten-free pale, 3.8% ABV), Ranger (pale ale, 4.2% ABV), Hepcat (session IPA, 4.6% ABV) Hunter (Helles lager, 4.8% ABV) and Baller (IPA, 5.4% ABV)
The new beers and branding will officially launch at a series of Tap Takeover events around the UK at venues including: the Gipsy Hill Taproom (London), Northern Monk Refectory (Leeds & Manchester), the Free Trade Inn (Newcastle) and Salt Horse (Edinburgh).
