BrewDog launches half beef, half vegan Hybrid burger

By Stuart Stone contact

- Last updated on GMT

What's the beef? ‘The Hybrid burger stands for achievable, everyday change’, according to BrewDog
What's the beef? ‘The Hybrid burger stands for achievable, everyday change’, according to BrewDog

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Scottish craft brewer and pub operator BrewDog has launched a flexitarian burger that it hopes will turn meat lovers to a more plant-based diet.

The Hybrid burger contains a patty comprising 50% responsibly sourced UK beef and 50% plant-based Beyond Meat, sandwiched between two green matcha tea buns and topped with melted vegan Gouda cheese, crispy onion straws and a potato rosti.

The brewer and bar operator hopes its creation will nudge the millions of meat eaters, struggling to make the change to a more environmentally friendly diet, towards the world of plant-based food without compromising on flavour.

According to research by the Humane Research Council in 2014 found that 84% of vegans and vegetarians eventually give up with more than half (53%) of those returning to a meat-based diet after just one year.

BrewDog (2)

Announcing the latest addition to menus in their UK and US brewpubs, BrewDog pledged: “BrewDog wants to offer something to suit everyone’s tastes, providing a healthier, environmentally friendly alternative to the traditional burger with zero compromise on flavour.

“The Hybrid burger stands for achievable, everyday change – helping people to do their part for the environment, without the challenges and restrictions many perceive in a wholly vegetarian or vegan diet.”

Future of meat in the on-trade?

BrewDog’s latest launch comes amid a rapidly growing appetite for vegan and vegetarian​ options in Britain’s pubs.

As reported by The Morning Advertiser​, pub behemoth JD Wetherspoon announced in September that a selection of new vegan dishes​ – including two vegan burgers, a pie and Quorn nuggets - had been added to its menu, while operator Punch revealed that it had joined forces with Biff’s Kitchen​ to put vegan fast food on the menu at a selection of its sites across the country.

What’s more, a south London publican took meaty pub mainstays​ – including beefburgers and steak – off its menu for a week in response to the destructive fires wreaking havoc on the Amazon rainforest.


Related topics: Food trends

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