The Hybrid burger contains a patty comprising 50% responsibly sourced UK beef and 50% plant-based Beyond Meat, sandwiched between two green matcha tea buns and topped with melted vegan Gouda cheese, crispy onion straws and a potato rosti.
The brewer and bar operator hopes its creation will nudge the millions of meat eaters, struggling to make the change to a more environmentally friendly diet, towards the world of plant-based food without compromising on flavour.
According to research by the Humane Research Council in 2014 found that 84% of vegans and vegetarians eventually give up with more than half (53%) of those returning to a meat-based diet after just one year.
Announcing the latest addition to menus in their UK and US brewpubs, BrewDog pledged: “BrewDog wants to offer something to suit everyone’s tastes, providing a healthier, environmentally friendly alternative to the traditional burger with zero compromise on flavour.
“The Hybrid burger stands for achievable, everyday change – helping people to do their part for the environment, without the challenges and restrictions many perceive in a wholly vegetarian or vegan diet.”
Future of meat in the on-trade?
BrewDog’s latest launch comes amid a rapidly growing appetite for vegan and vegetarian options in Britain’s pubs.
As reported by The Morning Advertiser, pub behemoth JD Wetherspoon announced in September that a selection of new vegan dishes – including two vegan burgers, a pie and Quorn nuggets - had been added to its menu, while operator Punch revealed that it had joined forces with Biff’s Kitchen to put vegan fast food on the menu at a selection of its sites across the country.
What’s more, a south London publican took meaty pub mainstays – including beefburgers and steak – off its menu for a week in response to the destructive fires wreaking havoc on the Amazon rainforest.