It said yesterday (29 October) that a free drink of its flagship Punk IPA would be available to anyone who votes, regardless of which party they opt for.
The country is set to go to the polls on 12 December after Prime Minister Boris Johnson pushed for an election to help “get Brexit done”. Yet a recent poll by The Morning Advertiser shows many in the sector now wish to remain in the EU.
The Vote for Punk offer will be open to anyone who comes into one of its bars and can show proof of having voted.
Customers can do this by showing a polling card or a selfie outside a polling station to staff.
The Scottish brewer ran the same campaign in 2017 when Theresa May called a snap election in a bid to push her Brexit deal through parliament.
Voters were also polled by the craft brewer and given cans of Punk IPA by the craft brewer outside voting stations.
Candour and honesty
In the run-up to the last election, a spokesperson for the brewery said: “Election polls have become notorious for being about as good at predicting the outcome as Mystic Meg is at finding the UK’s next lottery rollover winner.
“So we think there is a way to resolve this electoral anomaly by adding beer into the equation.
“The candour and honesty this can illicit may well lead to a more honest exit poll.”
It predicted that there would be a landslide victory for Jeremy Corbyn and that the Labour party would take 56% of the vote, while 17% said they had voted Conservative.
The brewer and operator ran a limited-edition protest beer called Hello My Name Is (Unelected) Boris last month to highlight the importance of democracy.
Some 2.94m UK voters registered to vote in the five weeks leading up to the 2017 election.