Its new product – Bombay Bramble – is a crimson coloured gin that uses blackberries and raspberries.
The brand’s entrance into the flavoured and coloured segment follows Gordon’s Pink Gin taking the crown as the country’s best selling gin last year.
Bombay Sapphire master of botanicals Ivano Tonutti said it wanted to prioritise being able to use fresh ingredients and natural fruit infusions when developing the variant.
He explained: “Launching a flavour expression was always going to take time because it’s important that the taste experience comes purely from natural botanicals and ingredients.
“This is so we can offer even the most discerning gin drinkers the right balance of fruit flavour without compromising the quality of our core product.”
Tonutti continued: “Master distiller Dr Anne Brock and I worked closely and carefully to infuse our gin with an exclusive maceration of berries that have been harvested at their ripest moment.”
Bombay Sapphire vice-president for global marketing Victoria Morris said: “We have focused on creating a gin that challenges what is possible for a flavoured and coloured expression.
“The result is a sophisticated, naturally flavoured gin that answers consumer demand while staying true to the core credentials of our brand’s global mission to ‘Stir Creativity’ – with a balanced gin that inspires cocktail experimentation.”
The spirit can be used with tonic and a squeeze of lemon or equal parts tonic water and soda water, in line with consumer trends for lower sugar and lower ABV serves, the brand said.
Product developers took inspiration from the established gin cocktail The Bramble, which is made with dry gin, lemon juice, sugar syrup, crème de mûre alongside red fruits.
Gins in the premium category saw sales rise 24.9% last year, according to CGA figures.