The Hospitality Leaders Poll from Lumina Intelligence also found that of the 234 operators asked, 52% said the Government discount incentive had not created an environment where customers expect reduced prices after August.
When asked if it had, a quarter (25%) said it would damage their business a lot, 47% said a little and 27% said not at all and it could be beneficial.
This comes after a number of operators announced they would be extending the offer throughout September.
Star Pubs and Bars, Oakman Inns, Hall & Woodhouse and Arc Inspirations have all pledged to fund the continuation of discounts.
The Government-backed scheme, which officially wraps on 31 August, has allowed operators to offer customers a 50% discount – up to a maximum of £10 per person – all day, every Monday, Tuesday and Wednesday food and non-alcoholic drinks consumed on site since 3 August.
Following the success of the Eat Out to Help Out scheme, Heineken’s pub arm Star Pubs and Bars, has pledged an extra £250,000 to ensure that its 90 Just Add Talent managed sites can continue offering the same discount throughout September.
Almost half (47%) of the sector leaders said they have zero tolerance for operators not abiding by the guidelines with one in three (30%) saying they should be named and shamed.
In response to how much of an impact the VAT cut had on their business, those surveyed were split between no impact (34%), partial positive impact (33%) and substantial positive impact (32%).
Confidence over the past few weeks has been up and down with the latest poll showing the number of operators responding with levels of confidence down from last week’s 73% to 67%.