Liberation Group refurbishment programme ‘forging ahead at speed’

By Gary Lloyd contact

- Last updated on GMT

Investment key to pub company and brewer: Liberation Group's revamp programme is in full flight
Investment key to pub company and brewer: Liberation Group's revamp programme is in full flight

Related tags: Pubco + head office, Multi-site pub operators, Property, Finance

A pub refurbishment programme by Liberation Group that takes on board its tenants’ ideas is “forging ahead at speed”.

The brewer and pub operator has invested heavily in its pubs and bars in the Channel Islands through subsidiary Liberation Brewery recently and plans to continue to do so.

Jayson Perfect, group managing director, pubs and inns, Liberation Group, said: “Our refurbishment and improvement programme on the islands is forging ahead at speed now. As a company, we’re constantly growing and evolving to keep up with taste and demand. At the end of the day our customers are at the heart of everything we do so it’s important that we continue to invest in our pubs, bars and our teams to reflect this and meet their needs.”

Jersey and St Helier overhauls

In Jersey, St Mary’s Pub & Dining (formally known as St Mary’s Country Inn) reopened last week following a refurbishment. The pub has been refreshed with new décor, furniture and fittings while retaining a number of architectural features such as the central fireplace.

In St Helier, the Halkett Pub & Dining has reopened after the venue was remodelled to include an inside-out garden, linking the site with its outside space. The Five Oaks Pub & Dining also received a full renovation and makeover with a focus on its food and drink offering.

The Langtry, Seaton Place, opened its doors earlier this month with a new food and drink offering created in an open kitchen.

Other Jersey-based projects planned include improvements at Liberation Group’s HQ and Brewery, Tregear House in St Saviour and a refresh and external refurbishment at the Cock & Bottle on Royal Square.

Committed to its tenants

Liberation Group has also been busy working with a number of its tenanted pubs.

The Victoria Tavern (previously known as the Green Rooster) in St Helier is undergoing a complete internal refurbishment, new signage and a replacement roof. Working closely with its tenants, the interior will be completely refreshed and the side garden improved. The Parade, also run by the pair, has also been updated with new exterior decoration and branding.

Perfect added: “The Victoria Tavern refurbishment is now under way and a really key project for us. It’s crucially important to us that our tenants know that we’re committed to them and to making their businesses the very best they can be. This really matters because our tenants play a vital role in making Liberation Group the success it is today so we want to support them as much as possible. It’s been great working closely with our tenants to get their input into changes being made. This way the sites retain the character and personality of those running the site.”

Guernsey has also been on the renovation programme with the Crow’s Nest (now amalgamated into the Ship & Crown) being worked on and early next year, Thomas de la Rue, St Peter Port and the Deerhound in Forest will be treated to further investment and updates.

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