New products round-up

Anspach & Hobday's Hogarth-inspired beer, Stirling Distillery's charity gin release

By Gary Lloyd contact

- Last updated on GMT

Check these new products out: the latest beverages to hit the on-trade
Check these new products out: the latest beverages to hit the on-trade

Related tags: Branding + marketing, Beer, Craft beer, Spirits, Rtd, Wine

Among the new products to be released this week are a beer from a collaboration between Anspach & Hobday and Tate Britain's food and drink operator, proceeds from a new gin at Stirling Distillery to help police sufferers of PTSD, Campari takes on Champagne brand distribution including a new launch and a hard seltzer draught trial from Molson Coors.

Anspach & Hobday beer collaboration inspired by artist Hogarth

South London-based brewer and bar operator Anspach & Hobday has created a new beer in collaboration with the food and drink operator at art gallery Tate Britain.

To coincide with the major Hogarth and Europe exhibition opening at Tate Britain, Tate Eats is launching Hogarth Golden Ale – a London-style beer inspired by the artist – brewed by craft beer specialist Anspach & Hobday​. 

To tie in with the continental theme of the Hogarth in Europe exhibition, the 4% ABV Hogarth Golden Ale combines a traditional English bitter with some of Anspach & Hobday’s favourite modern German hops – Hallertau Blanc and Huell Melon. The brewer said the “lightly kilned malts and flaked oats give a delicately sweet, soft body, while the hops add aromas of apricot, white grapes and elderflower”.

Even the label, designed by illustrator Alan Batley, has taken inspiration from Hogarth’s self-portrait called The Painter and his Pug​ by intertwining the brewery’s signature British pigeon mascot with the pet pug.

Hogarth Golden Ale will be paired with a special menu at Tate Britain’s Djanogly Café and Members’ Lounge, which includes homemade sausage roll and piccalilli, Stilton and red onion tart, and Paxton & Whitfield’s Cave Aged Cheddar with chutney from Rubies in the Rubble.

The beer will be available on draught at the Djanogly Café, Members’ Lounge at Tate Britain along with Anspach & Hobday taprooms and its bar in Camberwell – the Pigeon.

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Collab brew: the beer is to celebrate a major Hogarth and Europe exhibition at Tate Britain

Stirling Distillery to raise charity cash with Gin Blue Line launch

Scottish gin brand Stirling Distillery has launched Gin Blue Line gin, in recognition of more than 200 years of British policing and will raise money for police officers, both past and present, who suffer with post-traumatic stress disorder (PTSD).

Co-founder of the distillery Cameron McCann is a retired Met police officer, having served in the force for 21 years. His network of retired police officers asked if he would create a special gin for the cause.

The result is that 20% of Gin Blue Line profits will go to a range of charities, including Police Care, which supports serving and veteran police officers who have suffered any physical or psychological harm as a result of policing. The distillery has already sold over 250 bottles in pre-sales.

Made with carefully selected botanicals including forget-me-nots, Scottish heather, sage and kaffir lime leaves, this gin is bottled at 43% ABV and is the first to be created by Stirling Distillery’s new head distiller Lisa Matthews.

Matthews said: “I wanted to make a very well-rounded, versatile gin that could pair with many types of tonics and garnishes. I especially enjoy Gin Blue Line paired with a Mediterranean tonic and a zesty, citrus garnish such as lemon or lime, or with a traditional Indian tonic and pink peppercorns to enhance its spicy kick. It has floral elements, spicy notes and a smooth citrus base that will suit a range of tastes.”

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Great cause: 20% of profits will be donated to a range of charities

Campari takes on Champagne Lallier distribution including a new release 

Campari Group UK has announced it will begin distribution Champagne Lallier within the M25 and is to launch the latest of its Brut Non Vintage cuvee wines.

Champagne Lallier, which was founded in 1906 in Ay, France, is set to launch its newest addition to its R Series to be called R.018 while Campari Group UK will phase its distribution deal of Champagne Lallier within the London M25 area in combination with current distributor, Boutinot wines.

The R.018 Champagne is based on a large majority of wines from the 2018 harvest (70%). The 2018 harvest began at the end of August, after a very sunny and dry summer, when the grapes were perfectly ripe. “This kind of harvest only happens every 15 or 20 years,” said Lallier cellar master Dominique Demarville. “This was the case for example in 1970, 1982, 2004 and now 2018. This harvest is proof that we must always keep hope and believe in nature.”

Campari Group UK’s managing director Brad Madigan added: ‘‘We are thrilled to introduce Lallier as the first Champagne in our portfolio. Lallier is a progressive Champagne house, producing fine-quality wines and is an exciting addition to Campari Group’s growing Rare portfolio,  which includes Appleton Estate, Grand Marnier, The Glen Grant, and Bisquit & Dubouché, further diversifying our stellar line-up. We are very much looking forward to building on Boutinot Wines’s great work, and introducing more wine lovers to Champagne Lallier.”

Lallier
rare find: the R018 wine comes from a harvest that only happens every 15 to 20 years

Draught trial for Three Fold hard seltzer

Molson Coors Beverage Company is set to release hard seltzer Three Fold​ to the UK on-trade via a draught serve.

A trial of Three Fold’s ‘Red Berries’ flavour will begin at five locations this month (November) with the intention to roll out nationwide in the first half of 2022.

Three Fold on draught is the latest in a succession of key investments from the drinks manufacturer into the hard seltzer category. These include a £5m multi-channel marketing campaign and a £25m upgrade to its Burton brewery.

Molson Coors brand manager Charlotte Revill said: “All indicators point to hard seltzers taking the UK market by storm, just like they did in North America. The category is growing rapidly and our investment in Three Fold and the infrastructure needed to produce it at scale, will ensure our customers can tap into the opportunity. The new draught version is a great way for our on-trade customers to introduce hard seltzer to their venues and tap into a category that can help drive incremental value.”

The trial will begin in Edinburgh University Student’s Association, Rock City music venue in Nottingham and Brickhouse Social bar in Manchester.

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Berry good: Three Fold hard seltzer is being trialled on draught

If you have any new products that are being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to tnel.yyblq@jeoz.pbz​​​​​​. 

Related topics: Beer

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