Rugby score prediction game drives footfall at pubs

By Gary Lloyd contact

- Last updated on GMT

Pint giveaway: predicting rugby scores and quizzes are increasing customer numbers at pubs
Pint giveaway: predicting rugby scores and quizzes are increasing customer numbers at pubs

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Pubs screening Six Nations rugby have seen uplifts in sales thanks to customers taking part in score predictions games, according to sport pub finding app MatchPint.

MatchPint’s Guinness Pint Predictor and its Sports Quiz are designed to drive customers into venues and have already generated almost 130,000 score predictions and more than 23,000 quizzes taken in the first two weeks through the app. If players predict a score correctly, or get enough points in the quiz, they are awarded a pint of Guinness to be claimed in a local venue.

So far, 33,045 pints of Guinness have now been awarded to players in the UK & Ireland, which can be redeemed exclusively at the 3,509 venues taking part in the campaign. This includes pubs from groups such as Greene King, Mitchells & Butlers, Punch and Fuller’s, as well as more than 1,200 independent venues. 

Gained customers

Christy Brown, manager at independent pub the Four Provinces in Coventry, said: “We have gained a lot of new customers by getting involved with the Guinness Pint Predictor, who stick around after their free pint and buy a good few more. Our existing customers love it too, they create leagues, and it makes the rugby games that much more interesting with some friendly banter as they want their scores to be bang on. I've got all my staff playing which certainly helps get more customers involved.”

The Guinness Sports Quiz is a general knowledge game that customers can play on Thursdays. Players answer 10 questions against a clock and if they score enough points, they win a pint of Guinness redeemable only on that day.

The Errigle Inn in Belfast held a Guinness Sports Quiz event that included a live Q&A with former Ireland rugby players Andrew Trimble and Barry Murphy. The pub’s manager Patrick Johnston said: “The Sports Quiz and Q&A was a great night. MatchPint planned the event well with Andrew and Barry who were brilliant guests. We had excellent feedback from the customers, and it was a great lead-up event to the Six Nations.”

More customers

Johnston continued: “Since the event on 2 February, we’ve seen more customers coming into the pub midweek who have been awarded a pint playing the Guinness Pint Predictor or Sports Quiz. For example, we had midweek Premier League matches as well as Champions League, and customers came in to claim their awarded pints during these matches and stayed for another pint. 

“We also have a league set up for the Six Nations predictions and we have more than 40 people taking part. We’ll have prizes for the winner at the end of the Six Nations.”

MatchPint senior sales manager Daryl Campbell added: “The Guinness Six Nations is a huge opportunity for pubs to drive footfall. This year, we’re seeing a lot more venues embrace technology to help promote the games in their venue and bring in new customers.

“Advertising sport online is pivotal to driving footfall on game days and we’re also seeing a trend in more customers using technology to book their tables early.”

Related topics: Sport

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