Booker freezes prices to help operators for Easter

By Gary Lloyd contact

- Last updated on GMT

Financial help: Booker will freeze prices on certain lines until the end of May (credit: Getty/Henrik Sorensen)
Financial help: Booker will freeze prices on certain lines until the end of May (credit: Getty/Henrik Sorensen)

Related tags: Food, Finance, Pubco + head office, Multi-site pub operators, Tenanted + leased

Food and drink wholesaler Booker Group has frozen prices on more than 250 of its products until 31 May in a bid to help pub operators keep prices down.

In its Catering Guide Spring 2022​, examples of its price freeze includes Chef’s Larder Premium chips at £9.99 for 4 x 2.5kg while meat joints such as pork shoulder, beef and boneless turkey are included as Easter approaches.

In drinks lines, the company’s ‘buy 3, get 24 mixers free’ gin deal has returned, which now includes 18 premium gins – including Alfred Button London Dry for the first time. There is also a special feature on the small plate solutions, many of which are either vegetarian or vegan options.

Unusual items

For operators looking for more unusual drinks, ingredients or non-food equipment, a number of Booker Marketplace lines are highlighted that offer delivery on thousands of items not normally stocked in Booker branches.

Other recently launched items include Blackgate Pork, Dead’s Mans Fingers Tequila and a number of new desserts, including a vegan-friendly Sicilian lemon cake.

Busy season ahead

Stuart Hyslop, managing director - catering and small business, said: “With food prices continuing to rise and uncertainty in the market, Booker is delighted to reassure our catering customers that more than 250 lines will be fixed until the end of May, allowing them to make more and save more during a busy season ahead.

“We are committed to being ‘here when you need us’ for customers; delivering the best in choice, price and service. By listening to feedback, we have extended the price lockdown on some key items such as chips, while including other lines for the first time.”

Booker Group comprises Booker Wholesale, Makro, Booker Direct, Booker Retail Partners, Ritter Courivaud and Best Food Logistics.

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