FREE PDF download

Boost your cider offer with this free PDF

By Gary Lloyd

- Last updated on GMT

Free PDF on how to improve your pub's cider offer

Related tags Cider Finance Branding + marketing Multi-site pub operators Pubco + head office Tenanted + leased Freehouse Gastropub

Summer is on its way and what could be better than have a packed pub and, in particular, a packed beer garden to boost your bottom line?

Cider is an obvious choice for your occasions like these and, although it’s not just for summer, it can certainly be something to secure a greater footfall and keep the tills ringing as the UK gets back to a normal period of life.

The first blanket relaxation of restrictions for the warmer months since the summer of 2019 is something to cheer about and The Morning Advertiser can help you decide what offer you want to serve and the trends to expect going forward in 2022 when it comes to cider.

Huge feature

We published a huge feature on cider recently and now we have backed that up with a downloadable PDF that contains bonus material – and it’s absolutely free to you.

Just click on this link​ or visit​ and you will be able to get your free download.

And for good measure, why not check out The Cider Report​ that was published a couple of weeks ago by clicking here​ with the help of our sponsors Thatchers, Kopparberg and Westons. Or you could visit​.

Bonus material

What’s in the new downloadable PDF? Statistical insight from the seventh Westons Cider Report​ and Lumina Intelligence along with a host of infographics on the cider category. There’s also comment from our sponsors and some great advice from The Ciderologist Gabe Cook.

Did you know, for example, the revival of the on-trade had a greater impact on value than on volume due to the higher price per litre? The on-trade averages £7.10 (up from £6.88/litre last year) compared to £2.31 in the off-trade (source: Westons Cider Report 2022​).

There’s plenty more info available from The Morning Advertiser​’s database of PDFs and features. So click here​ to grab your free download today.

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