The Campaign for Real Ale (CAMRA), which organises the GBBF that begins on Tuesday 2 August and runs until Saturday 6 August, discovered beer is the ultimate drink of choice for rugby fans with 42% saying it is their drink of choice when watching the sport in the pub ahead of cider (14%), wine (8%), spirits (6%), soft drinks (17%), water (6%) and others (6%), underlying the unique relationship between the sport and beverage.
To celebrate these findings, ex-rugby players Tom May and Greg Bateman will kick off a competition on the first day of the GBBF at Olympia, London, to give away £3,000 worth of sports travel vouchers to one attendee.
The vouchers will be redeemable through sports operator MSG Tours and can be used towards any rugby travel packages, including the Six Nations and official travel packages to Rugby Union World Cup France – complete with hotels, flights, transfers and inclusions.
May had a 19-year long career, which included earning two caps for England. He is now a brand ambassador for Genius Brewing, championing light craft beers to beer lovers looking for a low-calorie, healthier option.
Bateman recently retired after having played for Dragons, Leicester Tigers, Exeter Chiefs and London Welsh. While at Leicester, he founded People’s Captain, a brand that aims to use the social nature of craft beer to bring people together with a nod to creating a constructive social impact for the UK’s mental health.
Enter at GBBF
Festival attendees can enter the prize draw on-site – included free as part of their ticket price – while enjoying a huge range of cask and craft beers, ciders and perries.
GBBF organiser Catherine Tonry said: “This is a once-in-a-lifetime opportunity for passionate rugby fans to get their hands on tickets for the most sought-after global rugby packages.”
Commercial Director Kev Smith from MSG Tours added: “Rugby and beer have a natural affinity and we’re keen to explore this with a long-term partnership to support the cask beer sector.”