Cost of BT Sport to rise

By Nikkie Thatcher contact

- Last updated on GMT

Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)
Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)

Related tags: Sport, Bt sport, Events

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

The network revealed plans for its pubs and clubs customers including that it has renewed its partnership with Amazon for an additional three years as it provides Prime Video’s Premier League coverage to commercial premises.

Some 20 Prime Video Premier League games will be available to BT Sport customers allowing them access to up to 144 live games for an extra cost.

However, BT Sport customers will also be eligible for a discount of a fifth (20%) on games if they sign up before 7 October and prices are starting from £15 a month excluding VAT.

New channel unveiled

The company is also launching a new ultra-HD channel this year for pubs, which will be at no additional cost.

BT Sport commercial premises director Alasdair Collis said: “Following the unprecedented challenges the industry has faced over the past few years, it has been wonderful to see customers returning to the on-trade to enjoy first-class hospitality and live sport.

“With 36% of pubs now subscribing to BT Sport, it represents a fantastic way to drive customers into venues.

“The 2022/23 season looks set to be a sporting year to remember and we look forward to providing our customers with more top flight action throughout the season.”

Support team

BT Sport also announced its Support Squad is aiming to visit 9,000 customers this season in a bid to help get sports fans through the door.

Last month (July), it was revealed licensees would need access to BT Sport to satisfy football fans after the network announced it will show three European competitions until 2027​.

The sports channel provider also stated it would screen 533 out of a possible 550 matches – which is 113 (27%) more games than previously shown – in the UEFA Champions League, Europa League and Europa Conference League.

The three-year extension also included highlights and in-match clips, and it pledged to make the finals of each competition available for all to watch and not just those who paid for a BT Sport subscription.

Related topics: Sport

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