Free pints from BrewDog CEO

By Amelie Maurice-Jones

- Last updated on GMT

Drinks on James: 'Good vibe' pints from BrewDog CEO
Drinks on James: 'Good vibe' pints from BrewDog CEO

Related tags Brewdog Beer Pubco + head office Finance Social responsibility Branding + marketing

BrewDog co-founder James Watt is handing out free pints to the public for three days this week to spread “positivity and good vibes”.

Fans of the Aberdeenshire-based​ business must scan a barcode to access their free drink, which can be found on the chief executive’s Twitter. 

The offer applies to any UK BrewDog venue, and also includes an alcohol-free beer. There are two days left for customers to grab their complementary beverage. The offer, which started yesterday (24 October), will run today and tomorrow (Tuesday 25 to Wednesday 26 October). 

Watt took to Twitter and Linkedin to make the announcement. “Have a beer on me,” he said. 

He continued: “The world can be a pretty crazy & negative place at the moment, so I wanted to try and spread some positivity and good vibes."

Not all heroes wear capes

“Save the picture below & scan the code in any UK BrewDog bar to have a Lost Lager on me today, Tuesday or Wednesday this week," he added.

These aren’t the first freebies dished out by the chief executive. In July, the first 100 guests to visit a newly launched BrewDog site in Bristol were in with a chance to win a year’s supply of free beer.​ 

The customers to the Harbourside venue received tickets to a raffle when doors opened at midday, before the BrewDog team randomly selected a winner. 

What’s more, Watt also gave away free pints of Lost Lager last year via Twitter in a similar deal. 

Many members of the public have jumped on the chance to take up Watt’s offer. One Twitter user said: “Cheers for this, future Mrs and myself just went and grabbed our free ones after registering our notice of marriage.” Another said: “not all heroes wear capes.” 

The offer of free drinks comes at a time when operators​ and consumers struggling to keep their heads above water amid skyrocketing inflation rates and an energy crisis.​ Smaller portion sizes​, reducing oil in the kitchen and candlelit nights​ are just a few ways pubs are trying to cut costs. 

Hit hard

BrewDog is not exempt from the storm. In August, the Scottish brewer announced it closed six bars​ due to rocketing energy costs, with Watt blasting the Government as “clueless”, urging them to “get a grip”. 

However, in May, Watt announced he would share £100m of his personal stake​ in the company with team members, and BrewDog bars would also split 50% of their profits with those who work in them.  

The aim of the initiative, which was laid out in The BrewDog Blueprint​, was to recognise the hard work the “fantastic team” put into a business, and lead to a collective win.  

In the report, Watt commented​: “We believe our long-term destiny is determined by how well we look after our amazing people, and while we have made some mistakes along the way, this belief is now even more central to our ambitions. 

“We are determined to create a completely new type of business model. One where our team members are truly connected to the business, and where every single person in the team benefits from the growth and success that we collectively create.” 

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