World Cup to hike takeaway drink orders by 40%

By Amelie Maurice-Jones

- Last updated on GMT

Trade boost: Takeaway alcohol sales set to soar (Getty/ skynesher)
Trade boost: Takeaway alcohol sales set to soar (Getty/ skynesher)

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Orders of takeaway alcoholic drinks are set to spike by 40% during the World Cup, according to new estimates from Flipdish.

The month-long tournament​, which kicked off last Sunday (20 November), is predicted to see a 20% surge in volume and order value of food and drink takeaway orders for UK operators, the platform also revealed. 

Flipdish UK country manager Fionn Hart said: “With kick-off time for the UK nations drawing near, the international football tournament will be crucial for festive trading for restauranteurs, with around a third of venues at risk of closure in the new year, as energy, labour and produce prices soar."

Pulling out all the stops

He added: “The hospitality industry is in need of a boost, and as Brits look to cosy up at home to watch the games, this global cultural moment will allow restaurateurs to capitalise on the takeaway boom that occurred post-pandemic –  Flipdish’s data found takeaway orders were up 50% in the first half of 2022, compared to the first half of 2019”.  

Pubs have been “pulling out all the stops”​ to accommodate as many fans as possible following the start of the FIFA 2022 tournament. 

Hoping to boost trade, many establishments have been utilising recently revamped outdoors spaces, with many having been upgraded during the pandemic when restrictions prevented people meeting indoors. 

Fun for all the family

One such pub, the Hop Pole in Crewe, a Punch Pub’s site, has made sure the whole family can enjoy the matches, through having video games and bouncy castles available for children throughout the tournament.  

Additionally, the Ball in Sheffield, which is a Greene King site, even hired a brass band to celebrate the kick off on Sunday. 

Licensee Michael Lee said: “I’ve been at the Ball for three years, but this is my first World Cup​​ tournament. 

“In fact, this is my first major football​​ tournament as the Euros were heavily restricted because of Covid but even then, we had the most amazing atmosphere.” 

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